It saddens me to the discovery that one of my favorite makeup, skin care and hair-care brands has followed the herd and succumbed to the use of less than pure, safe ingredients. At least two of their recent additions now include potentially toxic preservatives used by the Cosmetic industry at large.
With growth comes the temptation to cut costs, find less than desirable ways to preserve product ingredients, and not openly disclose this shift to blindly devoted customers.
This pains me not only my loss of trust and a brand I can recommend, but for the deception that the name now represents, which few trusting customers are likely to catch.
If the company is willing to compromise its ‘100% Pure’ promise, they should change the Brand Name
to honestly reflect this shift.
The problematic ingredients:
(1) Toxic effects of benzyl alcohol, including respiratory failure, vasodilation, hypotension, convulsions, and paralysis have been known for years (3-5). However, little is known about the toxic effects or levels of benzyl alcohol in neonates, especially in sick premature infants.
(2) Two studies have shown that potassium sorbate has the potential to mess with our DNA. In one study, PS is clearly seen to be genotoxic to the human peripheral blood lymphocytes (white blood cells). In another study, potassium sorbate mixed with ascorbic acid (vitamin C, which is present in many foods), caused mutagenicity and DNA-damaging activity. the risk demonstrated in the studies is very low, but it is statistically significant.
(3) Used as a preservative in foods and skin products. It is considered nontoxic, but you can suffer minor symptoms if exposed to large amounts of the chemical. The Material Safety Data Sheet found on the Oxford University website shows sorbic acid can be irritating to the skin, eyes and respiratory system.